Privacy Policy
This Privacy Policy governs the manner in which the School collects, uses, maintains and discloses information collected from users (each, a “Student”) of the School. This Privacy Policy applies to the School and all Courses offered by the School.
Personal identification information
We may collect personal identification information from Students in a variety of ways, including, but not limited to, when Students enroll in the School or a Course within the School, subscribe to a newsletter, and in connection with other activities, services, features, or resources we make available in our School. Students may visit the School anonymously. We will collect personal identification information from Students only if they voluntarily submit such information to us. Students can refuse to supply personal identification information but doing so may prevent them from engaging in certain School related activities.
How we use collected information
The School may collect and use Students’ personal identification information for the following purposes:
To improve customer service. Information you provide helps us respond to your customer service requests and support needs more efficiently.
To personalize user experience. We may use information in the aggregate to understand how our Students as a group use the services and resources provided in our School.
To send periodic emails. We may use Student email addresses to send Students information and updates pertaining to their order. Student email addresses may also be used to respond to Student inquiries, questions, or other requests.
Sharing your personal information
We do not sell, trade, or rent Student personal identification information to others.
Third party websites
Student may find advertising or other content in our School that link to the websites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these websites and are not responsible for the practices employed by websites linked to or from our School. In addition, these websites or services, including their content and links, may be constantly changing. These websites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Student, is subject to that website's own terms and policies.
Changes to this Privacy Policy
The School has the discretion to update this Privacy Policy at any time. We encourage Students to frequently check this page for any changes. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of modifications.
Your acceptance of these terms
By enrolling in the School, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, please do not enroll in the School. Your continued enrollment in the School following the posting of changes to this Privacy Policy will be deemed your acceptance of those changes.
Our website address is: www.modernguitarcourse.com
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Protecting your private information is our priority. This Statement of Privacy applies to the www.modernguitarcourse.com and LS DIGITAL MARKETING LTD®., and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to LS DIGITAL MARKETING LTD include www.modernguitarcourse.com and LS DIGITAL MARKETING LTD Ltd. The www.modernguitarcourse.com website is an Educational Site for guitar players who want to improve their guitar playing. By using the www.modernguitarcourse.com website, you consent to the data practices described in this Statement.
Collection of your Personal Information
In order to better provide you with products and services offered on our Site, LS DIGITAL MARKETING LTD may collect personally identifiable information, such as your first name, last name, Mailing and E-mail Address. We may gather additional personal or non-personal information in the future.
If you purchase Modern Guitar Course products and services, we collect billing and credit card information. This information is used to complete the purchase transaction.
Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Modern Guitar Course’s public message boards, this information may be collected and used by others.
We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site. These may include: (a) registering for an account on our Site; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services on our Site. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.
Information about your computer hardware and software may be automatically collected by LS DIGITAL MARKETING LTD. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the www.modernguitarcourse.com website.
LS DIGITAL MARKETING LTD encourages you to review the privacy statements of websites you choose to link to from LS DIGITAL MARKETING LTD so that you can understand how those websites collect, use and share your information. LS DIGITAL MARKETING LTD is not responsible for the privacy statements or other content on websites outside of the LS DIGITAL MARKETING LTD website.
Use of your Personal Information
LS DIGITAL MARKETING LTD collects and uses your personal information to operate its website(s) and deliver the services you have requested.
LS DIGITAL MARKETING LTD may also use your personally identifiable information to inform you of other products or services available from LS DIGITAL MARKETING LTD and its affiliates.
LS DIGITAL MARKETING LTD may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.
LS DIGITAL MARKETING LTD does not sell, rent or lease its customer lists to third parties.
LS DIGITAL MARKETING LTD may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to LS DIGITAL MARKETING LTD, and they are required to maintain the confidentiality of your information.
LS DIGITAL MARKETING LTD may keep track of the websites and pages our users visit within LS DIGITAL MARKETING LTD, in order to determine what LS DIGITAL MARKETING LTD services are the most popular. This data is used to deliver customised content and advertising within LS DIGITAL MARKETING LTD to customers whose behaviour indicates that they are interested in a particular subject area.
LS DIGITAL MARKETING LTD will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on LS DIGITAL MARKETING LTD or the site; (b) protect and defend the rights or property of LS DIGITAL MARKETING LTD; and, (c) act under exigent circumstances to protect the personal safety of users of LS DIGITAL MARKETING LTD, or the public.
Tracking User Behavior
LS DIGITAL MARKETING LTD may keep track of the websites and pages our users visit within www.modernguitarcourse.com, in order to determine what www.modernguitarcourse.com services are the most popular. This data is used to deliver customized content and advertising within Modern Guitar Course to customers whose behavior indicates that they are interested in a particular subject area.
Service Providers
We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Analytics
We may use third-party Service Providers to monitor and analyze the use of our Service.
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en
Hotjar
We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.
For further details, please see the ‘about Hotjar’ section of Hotjar’s support site
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Facebook, Facebook Pixel Data Tracking, Custom Audiences and Facebook Marketing Services
Due to our legitimate interest in the analysis, optimization and economic operation of our online offer and for these purposes within the meaning of Art. 6 (1) f. of the GDPR we use the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). Facebook is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law. With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display our Facebook ads only to Facebook users who have shown an interest in our website or who have specific characteristics (e. g. interests in certain topics or products determined by the websites visited) that we submit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we also want to make sure that our Facebook ads are in line with the potential interest of users and do not have a nuisance effect. Using the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called "conversion tracking"). The Facebook pixel is directly integrated into our website by Facebook and can store a so-called cookie, i. e. a small file, on your device. If you then log in to Facebook or visit Facebook when you are logged in, your visit to our online offer will be noted in your profile. The data collected about you is anonymous for us, i. e. it does not allow us to draw conclusions about the identity of the users. However, the data is stored and processed by Facebook so that it can be linked to the respective user profile and used by Facebook as well as for its own market research and advertising purposes. If we transfer data to Facebook for comparison purposes, it is encrypted locally in the browser and only then sent to Facebook via a secure https connection. This is done with the sole purpose of matching the data encrypted by Facebook. Furthermore, when using the Facebook pixel, we use the additional function "advanced matching", in which inventory data such as telephone numbers, e-mail addresses or users' Facebook IDs is transmitted to Facebook (encrypted), but solely to create target groups ("Custom Audiences"). Users agree our use of the "advanced matching" and the related processing of their data. Based on our legitimate interests, we also use the "Custom Audiences from File" function of the social network Facebook, Inc. in which case inventory data (phone numbers, email addresses, Facebook IDs) will be uploaded to Facebook. The upload process is encrypted. The upload serves solely to identify recipients of our Facebook ads. We want to ensure that the ads are only displayed to users who are interested in our information and services. Users agree our use of the " Custom Audiences from File" function and the related processing of their data. Facebook's processing of the data is governed by Facebooks Data Usage Policy. Accordingly, general instructions on how to display Facebook ads, in the Facebook Data Usage Policy: https://www.facebook.com/policy.php. For specific information and details about the Facebook pixel and how it works, please visit the Facebook Help Center: https://www.facebook.com/business/help/651294705016616. You may object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set what kind of ads you see on Facebook, you can go to the page set up by Facebook and follow the instructions on how to set up use-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i. e. they are applied to all devices, such as desktop computers or mobile devices. You may also object to the use of cookies for measuring range and advertising purposes via the Network Advertising Initiative's deactivation page (http://optout.networkadvertising.org/) and additionally via the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).
Automatically Collected Information
Information about your computer hardware and software may be automatically collected by www.modernguitarcourse.com.
This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Modern Guitar Course website.
Use of Cookies
The MODERN GUITAR COURSE website may use “cookies” to help you personalise your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.
One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalise MODERN GUITAR COURSE pages, or register with MODERN GUITAR COURSE site or services, a cookie helps MODERN GUITAR COURSE to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same MODERN GUITAR COURSE website, the information you previously provided can be retrieved, so you can easily use the MODERN GUITAR COURSE features that you customised.
You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the MODERN GUITAR COURSE services or websites you visit.
Security of your Personal Information
LS DIGITAL MARKETING LTD secures your personal information from unauthorized access, use, or disclosure. LS DIGITAL MARKETING LTD uses the following methods for this purpose:
- SSL Protocol
When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.
We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.
Children Under Thirteen
MODERN GUITAR COURSE does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.
E-mail Communications
From time to time, MODERN GUITAR COURSE may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our Services, we may receive a notification when you open an email from MODERN GUITAR COURSE or click on a link therein.
Opt-Out & Unsubscribe
We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications from MODERN GUITAR COURSE by contacting us here:
– Email: [email protected]
Changes to this Statement
LS DIGITAL MARKETING LTD will occasionally update this Statement of Privacy to reflect company and customer feedback. LS DIGITAL MARKETING LTD encourages you to periodically review this Statement to be informed of how LS DIGITAL MARKETING LTD is protecting your information.
Contact Information
LS DIGITAL MARKETING LTD welcomes your questions or comments regarding this Statement of Privacy. If you believe that LS DIGITAL MARKETING LTD has not adhered to this Statement, please contact LS DIGITAL MARKETING LTD at:
LS DIGITAL MARKETING LTD
Peacehaven
East Sussex
United Kingdom
Email Address: [email protected]
Effective as of June 03, 2020